"Money for Nothing" is a song recorded by British group Dire
Straits, which first appeared on their 1985 album
Brothers in Armsand subsequently became an international
hit when released as a single. It peaked at number one for
three weeks in the United States, becoming their most
successful single, and also peaked at number one for three
weeks on the U.S. Mainstream Rock chart. In the band's native
UK, the song peaked at number four. The recording was notable
for its controversial lyrics, groundbreaking music video and a
cameo appearance by Sting singing the song's falsetto
introduction and backing chorus, "I want my MTV". The video was
also the first to be aired on MTV Europe when the network
started on August 1, 1987.
"Money for Nothing" won the Grammy for the Best Rock
Performance by a Duo or Group with a Vocal in 1985 at the 28th
annual Grammy Awards.
The recording of the song contains a very recognizable hook,
in the form of the guitar riff that begins the song proper.
(The song is also notable for its extended overture, which was
shortened for radio and music video.) The guitar riff continues
throughout the song, played in full during each chorus, and
played in muted permutation during the verse.
The song's lyrics are written from the point of view of a
man watching music videos and commenting on what he sees. To
achieve the effect of such a layman making such casual everyday
commentary, Dire Straits' lead singer and songwriter Mark
Knopfler used a vocal style known as
Sprechstimme.
Knopfler described the writing of the song in a 1985
interview with critic Bill Flanagan:
In 2000, Knopfler appeared on Michael Parkinson's interview
program and explained again where the lyrics originated.
According to Knopfler, he was in New York and stopped by an
appliance store. At the back of the store, they had a wall of
TVs which were all tuned to MTV. Knopfler said there was a man
working there dressed in a baseball cap, work boots, and a
checkered shirt delivering boxes who was standing next to him
watching. As they were standing there watching MTV, Knopfler
remembers the man coming up with classic lines such as "what
are those, Hawaiian noises?...that ain't workin" etc. Knopfler
asked for a pen to write some of these lines down and then
eventually put those words to music.
The songwriting credits are shared between Mark Knopfler and
Sting. Sting was visiting Montserrat during the recording of
the song, and was invited to add some background vocals. Sting
has stated that his only compositional contribution was the "I
Want My MTV" line, which was sung to the identical melody of
the verse of his own song "Don't Stand So Close to Me",
originally recorded by The Police. Sting was reportedly
embarrassed when his publishing company insisted on a
co-writing credit (and royalties).
The observations of the character included references to a
musician "banging on the bongos like a chimpanzee" and a
description of a singer as "that little faggot with the earring
and the makeup", and lamenting that the artists got "money for
nothing and chicks for free". These lyrics were widely
criticised as sexist, racist and homophobic statements, and in
some later releases of the song the lyrics were edited for
airplay; "faggot" for example is often replaced with "mother":
"little mother, he's a millionaire".
When the song is included in rotation as part of a music
feed played in stores, or restaurants "faggot" is usually
turned backwards. The entire second verse was edited out for
content and length for radio and video airplay, and on the 7"
single. This edited version is included in the compilation
albums
Sultans of Swing: The Very Best of Dire Straitsand
Money for Nothing.
In a late 1985 interview in
Rolling Stonemagazine, Knopfler expressed mixed feelings
on the controversy:
Mötley Crüe bassist Nikki Sixx, in an interview with Blender
Magazine, claimed that the song is actually about his band's
excessive lifestyle, and that he heard the clerks in the store
were commenting on Mötley Crüe videos shown on the in-store
television sets.
The music video for the song featured early computer
animation illustrating the lyrics. The video was one of the
first uses of computer-animated human characters and was
considered groundbreaking at the time of its release. It was
the second computer-generated music video shown on MTV.
Originally, Mark Knopfler was not at all enthusiastic about
the concept of the music video. MTV, however, was insistent on
it. Director Steve Barron, of Rushes Postproduction in London,
was contacted by Warner Bros. to persuade Knopfler to relent.
Describing the contrasting attitudes of Knopfler and MTV, he
said:
Barron then flew to Budapest to convince Knopfler of their
concept. Meeting together after a gig, Knopfler was reportedly
still unimpressed, but this time his girlfriend was present and
took a hand. According to Barron:
Ian Pearson and Gavin Blair created the animation, using a
Bosch FGS-4000 CGI system. The animators went on to found
computer animation studio Mainframe Entertainment (today
Rainmaker Animation), and referenced the "Money for Nothing"
video in an episode of their
ReBootseries. The video also included stage footage of
Dire Straits performing, with partially rotoscoped-animation in
bright neon colours, as seen on the record sleeve.
The video was awarded "Video of the Year" (among many other
nominations) at the third annual MTV Video Music Awards in
1986.
Two other music videos are also featured within "Money for
Nothing". A Hungarian pop band Első Emelet and their video
"Állj Vagy Lövök" appears as "Baby, Baby" by "First Floor".
(The name "első emelet" translates to "first floor".) Első
Emelet was extremely popular at the time in Hungary, although
their videos might not have appeared on Music Television. The
other is a fictional, supposed MTV video "Sally" by the Ian
Pearson Band (Pearson was one of the animators of the
video).
Knopfler modelled his guitar sound for the recorded track
after ZZ Top guitarist Billy Gibbons' trademark guitar tone, as
ZZ Top's music videos were already a staple of early MTV.
Gibbons later told a
Musicianmagazine interviewer in 1986 that Knopfler had
solicited Gibbons on how to replicate the tone, adding, "He
didn't do a half-bad job, considering that I didn't tell him a
thing!" Knopfler's "not a half-bad job" included his use of a
Gibson Les Paul guitar, which he used on a couple of other
Brothers in Armstracks, rather than his usual (at the
time) Fender Stratocaster, plugged into a Marshall amplifier.
Another factor in trying to recreate the sound was a Wah-wah
pedal that was turned on, but only rocked to a certain
position.
Rolling Stonemagazine listed it the 94th greatest guitar
song of all time, noting how Mark Knopfler "traded his
pristine, rootsy tone for a dry, over-processed sound achieved
by running a Les Paul through a wah-wah pedal on a track that
became one of the network's earliest hits".
When Dire Straits performed "Money for Nothing" at the 1985
Live Aid Concert at Wembley Stadium, the performance featured a
guest appearance by Sting.
Knopfler performed "Money for Nothing" using his Pensa-Suhr
signature MK-1 model guitar with a pair of Soldano SLO-100
tube/valve amplifier heads and Marshall speaker cabinets during
the Nelson Mandela 70th Birthday Tribute and Prince's Trust
concerts in 1988, as well as the Nordoff-Robbins charity show
at Knebworth in 1990 and the On Every Street world tours in
1991/1992. These versions featured extended guitar solos by
Knopfler, backed by Eric Clapton and Phil Palmer.
"Weird Al" Yankovic wrote a parody titled "Money For
Nothing/Beverly Hillbillies*" for his 1989 film
UHF. As the title implies, this song merges the lyrics
from
The Beverly Hillbilliestheme song ("The Ballad of Jed
Clampett") with "Money For Nothing"'s tune. Dire Straits
members Mark Knopfler and Guy Fletcher perform guitar and
keyboards respectively on the track. The famous video also got
the "Weird Al" treatment, with the removal men replaced by
blocky, computer-generated versions of Jed Clampett and
Yankovic himself. The parody video was used as a dream sequence
midway through the film.
Satirical puppet show
Spitting Imagealso parodied this song, randomly calling
it "Making Nice Curtains". It features puppets of Mark and
David Knopfler singing about yuppies and that their music "can
be played to your granny and aunts". Sting appears as he does
in the real video to claim his "royalty", but is silenced as a
guitar hits him in the head.