"3" is a song by American recording artist Britney Spears,
from her second greatest hits compilation
The Singles Collection. It was released on September 29,
2009, as the lead single of the album by Jive Records. The song
was produced by Max Martin and Shellback while Spears was on
tour in Sweden. "3" is an uptempo electropop song, that
features a heavy bassline and has influences of dance and rave.
The song's lyrics refer to threesomes, while referencing Peter,
Paul & Mary during the chorus.
The song received positive appreciation from contemporary
critics, with some reviewers calling it a classic Spears song.
"3" has also achieved commercial success by topping charts in
the United States and Canada as well as reaching the top ten in
many countries around the world, including Australia, Finland,
Norway, Sweden and the United Kingdom. In the United States,
the song debuted at number one in the Hot 100, becoming the
first song to debut at the top position in over three years.
The accompanying music video, directed by Diane Martel,
featured Spears and her dancers in different black and white
backgrounds. It received positive reviews from critics.
In July 2009, Spears went into the studio to work with
Swedish songwriter and producer Max Martin, while she was in
Stockholm, during the European leg of The Circus Starring
Britney Spears. They had previously collaborated on earlier
hits including "...Baby One More Time", "Oops!...I Did It
Again", "Stronger" and "If U Seek Amy". Spears recorded the
song with Martin and Shellback at Maratone Studios.
Instrumental work was done by Martin and Shellback. The song
was later mixed by Serban Ghenea at MixStar Studios in
Virginia. "3" was announced as the lead single along with the
release of
The Singles Collection, and was sent to radio stations
on September 29, 2009.
"3" is an uptempo electropop song, which opens with synths
and vocal effects. The song is written in the key of F minor
and is set in time signature of common time with a tempo of 138
beats per minute. Spears' vocal range spans from the high-tome
of C
4to the lower register of C
5. The song has a basic sequence of Fm–E
♯
–B
♯
m–Fm as its chord progression. During the middle eight, the
song slows down with synthetic strings and bass beats, and the
section ends with a beat similar to a four-on-the floor, a rhythm
pattern popularized in 1970's disco music. Throughout the song,
Spears' vocals are autotuned that, according to the
Daily Mail, gives the song "a futuristic, contemporary
feel".
The song's lyrics is about threesomes. Unlike "If U Seek
Amy", the song has no double entendre and it’s more
straightforward lyrically. The innuendo in the lyrics such as
"Merrier the more, triple fun that way" have been compared to
the songs in Prince’s 1980's studio album
Dirty Mind. The chorus has been compared to a playground
chant and closes with an extended moan. During the second part
of the chorus, there is a reference to the folk group Peter,
Paul & Mary, that in the song is used as sexual slang for a
threesome. Todd Martens of the
Los Angeles Timescalled the reference "the cut's biggest
oddity".
"3" received positive reviews from contemporary music
critics. Monica Herrera of
Billboardcommented that the song "builds to a climax of
wildly pulsing bass that summons fans to the dancefloor" and
added that "[it] will be another notch in this pop
provocateur's belt". On its online edition,
Rolling Stone's writer Daniel Kreps praised the song for
its up-tempo melody and racy lyrics, while comparing it to Flo
Rida's recent work, saying that "3" "is more of a surefire
dance-floor stomper than anything Brit loaded onto
Blackoutor
Circus". On the printed issue, the magazine gave the
song four stars and called it an "instant Britney classic".
Clark Collis of
Entertainment Weeklycalled it "a fembot voice,
near-seizure-inducing dance-floor frenzy". While crediting the
production for "elevating the song above typical dance
products", the
Los Angeles Timessaid that Spears sounded "sweetly
generic". Bill Lamb of About.com said that although the lyrics
are controversial, "the bottom line is this is another
irresistibly catchy pop confection that beats out most
everything else on pop radio today". He praised the chorus and
the middle section and called the track "classic Britney". The
song was also compared to Madonna’s "Celebration" (2009), since
they "musically present nothing particularly new, but they do
manage to encapsulate many of the elements that make the singer
a star". Lamb later named it the most essential pop song of its
time in the week of November 20, 2009. A.J. Mayers of MTV
picked it as the eighth best song of 2009.
On October 8, 2009, "3" entered at number fourteen on the
U.S. Bubbling Under Hot 100 and at number thirty-eight on the
U.S. Pop Songs, becoming Spears' twenty-fourth career entry in
the latest chart, most among all artists. On the following
week, the song debuted at number one on the Hot 100, becoming
Spears’ third number-one single in the United States and
breaking many of the chart records. It made Spears the first
artist in over three years to debut at the top position and the
only non-
American Idolartist in eleven years to do so. It was the
sixteenth song in the chart history to debut at the top
position and also the shortest title for a song reaching the
top of the
BillboardHot 100. The song also charted at number one on
the Digital Songs, selling 255,000 downloads in its first week
and having the highest one week total of any song, since Black
Eyed Peas' "Boom Boom Pow" back in April 2009. "3" has sold
over 1,600,000 copies in the United States as of February 2010.
In Canada, the song debuted at number eighty-six on the
Canadian Hot 100 on October 17, 2009 and rose up to number one
the following week. It was certified two times platinum by the
Canadian Recording Industry Association (CRIA) for sales over
80,000 copies.
The track debuted at number fifty on the Australian ARIA
Singles Chart on February 16, 2009, with only two days of
digital sales. The song peaked at number six on the week of
October 26, 2009. It has since been certified platinum by the
Australian Recording Industry Association (ARIA) with sales of
over 70,000 copies. On October 12, 2009, the song debuted at
number sixteen in New Zealand, making it her highest chart
debut since "Womanizer". On its fifth week on the chart, "3"
reached its peak position at number twelve.
On the UK Singles Chart, "3" debuted at number seven on
November 16, 2009, becoming Spears' twentieth top ten hit on
the chart. The track has achieved similar success throughout
Europe reaching the top ten in Belgium (Wallonia), Czech
Republic, Finland, Norway, Sweden as well as the top twenty in
Austria, Belgium (Flanders) and Denmark.
The music video was filmed on October 5 and October 6, 2009
in Los Angeles, California, directed by Diane Martel and
choreographed by Tone & Rich. Fashion stylist GK Reid
worked closely with Spears to design the fashion. On October
15, 2009, images of the video were released. A countdown,
including images and video previews, was announced on her
official website and the release date was revealed to be on
October 30, 2009. When asked about the video, Diane Martel
said,
"I think it's her next sexy video. It's a very simple video
for her – I don't think you've seen her this much under a
magnifying glass. Everything's really strong and playful. We
collaborated on the wardrobe and had meetings about hair and
makeup people, we talked a lot on the phone and met Tone and
Rich — two of the best choreographers. [..] [Spears]' so sweet
and funny and so normal and down to earth. It's really fun as a
director to see her in front of the camera. She's so creative
with this stuff. The video is very simple, it's very, very
minimal. So it's her, her, her. And she's totally engaging
every second. She really knows how to work with a camera and
move. I was really impressed, and I have worked almost with
every female artist in the business".
The video begins with Spears wearing a sparkly black dress
at a dressing table, putting mascara and Circus Fantasy on.
Then, it cuts to her holding her hair up and singing the first
lines in front of a white background. There are also black and
white scenes of her wearing a white leotard behind a foggy
glass. She then appears wearing the leotard and glasses, while
surrounded by four female dancers wearing black outfits,
hanging from a raised barre. The word "sin" is censored and
changed for the word "this" during the pre-chorus. In the
chorus, she dances in front of a white wall with barcode-like
light installations with six male dancers. There also scenes of
her dancing provocatively with two male dancers. At the bridge,
there are intercut close-ups of her that end with a smirk. The
video concludes with Spears dancing with the two male dancers
and cuts to a close-up of her looking into the camera.
Rolling Stonewriter Daniel Kreps compared the video with
the music video of "Single Ladies" and complimented the
choreography saying Spears had not danced with so much
conviction since the
In the Zoneera. Jocelyn Vena of MTV gave the video a
positive review, stating that it's a "sexy, fast-paced clip"
and that "there are a few moments in the video where Britney's
personality shines" adding that "she smiles at the song's
tongue-in-cheek lyrics, particularly when she finishes the
song's bridge." Tanner Stransky of
Entertainment Weeklycomplimented the video’s choice of
wardrobe, but said that the video was "sparse", adding "there’s
not much to the single besides trite, ridiculous advocation for
a ménage à trois anyway, so why would the video go any
deeper?". The
Daily Mailsaid the video "features Britney writhing
around in scantily-clad outfits with male dancers in the best
way she knows how".
On December 15, 2009, the director's cut version of the
video leaked online. Kreps commented that the new version
"offers up a slightly more NSFW edit of Martel’s dance-heavy
vid that seems to find a better cadence with the music, as
opposed to the original version, which was essentially filmed
and edited in the matter of days to coincide with
The Singles Collectionrelease".