"Womanizer" is a song by American recording artist Britney
Spears from her sixth studio album
Circus. It was released on September 26, 2008 by Jive
Records as the first single of the album. The song, described
by Spears as a girl anthem, recalls a womanizing man, while the
protagonist of the song makes clear she knows who he really is.
Produced and co-written by Nikesha Briscoe and Rafael Akinyemi
of The Outsyders, the song is musically an uptempo electropop
song with influences of Spears' songs from her previous two
studios albums. Spears re-recorded some vocals after a snippet
of the track was leaked before it was released.
The song was well-received by contemporary critics, with
reviewers complimenting its hook and deeming it as a comeback
single for Spears. "Womanizer" was commercially successful,
topping the charts in Belgium, Canada, Turkey, Denmark,
Finland, France, Norway, Sweden and the United States. It also
reached the top ten in Australia, Japan, New Zealand and many
European countries. In the United States, it was her first
single to reach number one since "...Baby One More Time",
almost 10 years prior.
The music video was directed by Joseph Kahn and was created
by Spears as a sequel to the music video of "Toxic". The video
portrays Spears as a woman who disguises herself in different
costumes and follows her boyfriend through his daily activities
to expose him in the end. The video also contains scenes of
Spears naked in a steam room, as a response to the attacks she
had received over the years about her weight. It received
positive reviews and was considered as a return to form for
Spears.
Spears performed "Womanizer" on various TV shows and on The
Circus Starring Britney Spears, where she performed it as the
encore number of the show, wearing a policewoman uniform. The
song has been covered by a number of artists from different
genres, including Lily Allen, Franz Ferdinand and Girls Aloud.
It received a Grammy Nomination in 2010 in the Best Dance
Recording category.
The song was written and co-produced by Nikesha Briscoe and
Rafael Akinyemi of the production team, The Outsyders. Spears
recorded main vocals with Brendan Dakora at Glenwood Place
Studios in Burbank, California and Bojan "Genius" Dugic at
Legacy Studios in New York City. ProTools engineering was done
by John Hanes, assisted by Tim Roberts. On September 19, 2008,
a low quality 37 second snippet of the song was posted on the
official website of 107.5 The River, a radio station in
Lebanon, Tennessee. According to Jive Records, a representative
of the label played a rough mix of the song for people at the
station, who recorded it and leaked it on the Internet. The
snippet was later removed from the website. The song was
scheduled to premiere on September 23, 2008, but the release
was delayed when Spears went into the studio to re-record some
vocals. The new recordings were done with Jim Beanz and
Marcella "Ms. Lago" Araica. The song was finally mixed by
Serban Ghenea at MixStar Studios in Virginia.
"Womanizer" was officially sent to radio stations on
September 26, 2008. A few days later, Spears talked about it
during a live interview with New York's Z100 on October 18,
2008, stating, "It's basically saying, 'We know what you're up
to.' It's about guys cheating on girls, it's a girl anthem.
That's why I like it".
"Womanizer" is an uptempo electropop song with dark synths
that runs through a dance oriented beat. It has been compared
to previous Spears' songs such as "Toxic" (2003) and "Ooh Ooh
Baby" (2007). It is written in the verse–pre-chorus–chorus
form. The track opens with its characteristical sirens.
According to Ann Powers of the
Los Angeles Times, Spears "quick-witted" vocals are
similar to the style of the Andrew sisters. It was also noted
by
Daily Newswriter Jim Farber that Spears' delivery has a
"tone of petulance". After the bridge, Spears sings the chorus
one more time and the song ends while the beat drops and Spears
sings the "you’re a womanizer, baby" hook. The song is composed
in the key of C# minor with 139 beats per minute. The chord
progression in the song is C#m-F#m-E-Eb-D. Lyrically, the song
refers to a womanizing man. It has been suggested that the
lyrics address Spears' ex-husband Kevin Federline.
Peter Robinson of
The Observergave the song the maximum five stars
referring to it as a "comeback single" and as having a "genius
hook". He added that the song "[has] been called lazy, largely
by misinformed people who also think that Kylie's 'la la la's
would have been better with proper words". Popjustice compared
it to "Some Girls" by Rachel Stevens and added "[The] track
lays a really strong foundation for the fully-realised comeback
that didn't quite happen last time and it's hard not to think
of it as a late contender for single of the year. [...] It's
literally quite good". Myrddin Gwynedd of
The New Zealand Heraldsaid "it's got hit written all
over it". On the week of November 24, 2008, the
Derby Telegraphchose it as single of the week. In the
album review, Nekesa Mumbi Moody of
The Providence Journalsaid that along with "Shattered
Glass", they were "[two] fun disco tracks".
USA Todaywriter Steve Jones named it one of the standout
tracks of the album and commented that "she seems most at ease
when she's playing the teasing tart". Talia Kraines of the BBC
commented that Spears needed more songs like "Womanizer",
saying "Britney 2.0 needs to be full of wild dancefloor driven
moves". Simon Price of
The Independentcommented the song borrows its electronic
sound from Goldfrapp. Ann Powers of the
Los Angeles Timescomplimented Spears' delivery and the
lyrics, saying the song is "about the kind of girl power that's
focused on besting one obnoxious man, is also vintage and
contemporary at the same time – more feminism as
individualism". Mike Newmark of PopMatters called the song " a
meaty, high-voltage shuffler helmed by the Outsyders, who do an
admirable job of recreating the chemistry of Spears and Danja
on last year’s single 'Gimme More'".
Rolling Stonepraised the song as an "electro-glam stomp"
and went on to describe it as "head-boppingly hypnotic".
Bill Lamb of About.com thought that Spears was confident,
but the song sounded "like a rather weak attempt to approach
the attitude of Katy Perry in a classic Britney futuristic
bubblegum pop context". He would later name "Womanizer" the
third most annoying pop song of 2008. Jim Farber of the
Daily Newssaid the pre-chorus was the most repetitive in
a pop song since The Shaggs's "Gimmie Dat Ding". Jim Abbott of
the
Orlando Sentinelcalled it "basically an adult update of
her teen-pop tease act". Ian Watson of Dotmusic wrote that
Spears sounded "trapped on this single. Not trapped, as in
desperate and distraught, but trapped as in literally frozen –
like she's been placed into a robot on a production line and
she has to sing these words, dance these steps, work it like
this, until the spotlight snaps off and the factory's powered
down for the night". The song has been nominated for a Grammy
Award in the category of Best Dance Recording on December 2,
2009. Spears had previously won the category in the 2004
ceremony for her single "Toxic". However, it lost to Lady
Gaga's "Poker Face". The song was also nominated for Best Track
at the 2008 Virgin Media Music Awards, but it lost to Katy
Perry's "I Kissed a Girl".
In the United States, the song entered the Hot 100 at number
ninety-six on the issue dated October 8, 2008. The following
week, the song jumped to number one breaking the records for
largest jump to number one and largest jump to any position in
the history of the chart, previously held by T.I.'s "Live Your
Life" and Beyoncé and Shakira's "Beautiful Liar", respectively.
The record was later broken by Kelly Clarkson's "My Life Would
Suck Without You". It also garnered first-week download sales
of 286,000, the biggest opening-week tally by a female artist
since Nielsen SoundScan began tracking digital downloads in
2003, surpassing the record previously held by Mariah Carey's
"Touch My Body". The record was broken on January 27, 2010 by
Taylor Swift's "Today Was a Fairytale". "Womanizer" was Spears'
first number one single since her debut "...Baby One More Time"
in 1999. On the week of January 3, 2009, the song reached
number one on the
BillboardPop Songs and number six on Radio Songs.
As of July 2009, "Womanizer" was listed at number
thirty-nine in the best selling digital songs of all time, with
sales over 2,777,600. In Canada, the single topped the Canadian
Hot 100 on October 18, 2008, and stayed in the position for
five consecutive weeks. "Womanizer" entered the Australian
charts on October 13, 2008 at number sixteen. Three weeks
later, it peaked at number five. It shipped over 70,000 copies,
earning a platinum certification by the Australian Recording
Industry Association (ARIA). In New Zealand, the song peaked at
number nine on October 27, 2008. The song was certified gold
according to the Recording Industry Association of New Zealand
(RIANZ), selling over 7,500 copies. The track debuted at number
four in the United Kingdom on November 9, 2008 and reached its
peak position of number three four weeks later. On January 16,
2009, it was certified silver by the British Phonographic
Industry (BPI), with sales over 60,000 copies. The song reached
the peak in a number of European countries, including Belgium
(Flanders), Denmark, Finland, France, Norway and Sweden. It
also reached the top ten in Austria, Belgium (Wallonia), Czech
Republic, Italy, Spain and the Netherlands. In addition, the
track became Spears' sixth European number-one single.
The music video was filmed on September 24 and September 25,
2008 in Los Angeles, California, directed by Joseph Kahn, who
previously worked with Spears for the music videos of
"Stronger" and "Toxic". According to Kahn, Spears pitched him
her original concept, which included all the main elements used
in the final version. Spears thought of the video as a sequel
to "Toxic", as seen in her documentary
Britney: For the Record, whereas Kahn approached it as
"a 2008 answer" to the previous clip. He added that, "'Toxic'
was a crystallization of her career at that time, [...] There
are elements and moments of that I felt could [have been]
improved. ['Womanizer'] is a bit more fashion-forward". About
how the concept of the video related to their previous work,
Kahn commented that "It's just a great girl fantasy. There are
things she's really good at, like having a really natural knack
for knowing what girls want. [...] It's a much more mature
sound and much more mature lyrics, and she always has the
greatest ideas. She's hyper-aware of pop culture". The costumes
and looks for each of the different women were chosen by Spears
and Kahn. The scenes in the sauna were suggested by Kahn, as a
response to the attacks Spears received over the years about
her weight. He stated, "I knew that the whole world would be
watching, so I wanted something in there that stated, 'This is
Britney, this is why you should respect her'". The set was
cleared for two hours, leaving her and Kahn alone shooting the
sequence. Kahn also decided to end the video with an image of
Spears smiling, because "We just needed to tell everybody she's
OK". A censored version of the music video premiered on October
10, 2008 on ABC's
20/20at the end of their show. The uncensored version
premiered on MTV the same night.
The video begins with an opening caption that reads
"Womanizer". During the introduction, Spears is naked and
smiling at a sauna, while covering herself with her hands.
These scenes are seen throughout the video. When the first
verse begins, a blond Spears wearing a slip nightgown is making
breakfast for her boyfriend as he gets ready for work. When he
is at the office, he sees a new secretary, which is actually
Spears in disguise wearing horn-rimmed glasses and a pencil
skirt. She starts dancing in front of him and sings the chorus.
She makes him follow her into the photocopier, where she
photocopies her buttocks. On the back, we see an
awkward-looking man, the same who appears in the plane scene on
"Toxic". Then, Spears is disguised as a redhaired waitress in a
restaurant. She dances around him with her dancers and plays
with him over the kitchen counter. After this, her boyfriend is
seen getting driven home by Spears, disguised as chauffeur. She
starts to kiss him, driving the car with her heel until both
get home. Once they get into the bedroom, Spears reveals that
she was the three women he was "womanizing" all along. She then
begins attacking her boyfriend. This is shown through Spears as
her three alter egos, and then as the real version of herself.
Spears throws a blanket over him and making the bed. The video
ends with Spears smiling and the opening caption.
Margeaux Watson of
Entertainment Weeklysaid the video "looks promising.
[...] The dancing is stiff and minimal, a disappointment since
her moves are her strong suit. But this is a welcome return to
the Britney we love — gorgeous, gyrating, greased up, and
gamely playing the vamp".
OK!commented that "in addition to seeing Brit in three
different sexy getups, the video [...] features an oiled-up
Britney writhing around in nothing but a smile".
Rolling Stonesaid the video was "a cross between 'Toxic'
and
The Office" and added, "she’s dancing [and] looking like
the old Britney". Courtney Hazlett of msnbc.com claimed "When
Spears isn’t shown naked and writhing in a steam room, she’s
fired up". news.com.au stated that "Britney Spears is back to
her old sexy self and she's not afraid to flaunt it".
TV Guidewriter Adam Bryant said that "the music video
features some of the most strategically placed hands in
music-video history [...] [The] video is quite a return to form
for the troubled pop star".
The music video for "Womanizer" became a worldwide success
right after it premiered on the Internet, gaining seven million
viewers in less than 48 hours. The music video was listed as
the best video of 2008 in polls by MTV and Fuse TV. It won
Music Video of the Year at the 2009 NRJ Music Awards. The video
was also nominated for Best Pop Video and Video of the Year at
the 2009 MTV Video Music Awards. It lost the latter category to
Beyoncé's "Single Ladies", but won Best Pop Video.
The song was performed for the first time at the Bambi
Awards in Germany, on November 27, 2008. For the performance
Spears wore hot pants, fishnet stockings and a black top hat.
The ensemble was compared to the costume Madonna wore during
the first act of her Sticky & Sweet Tour. Spears was also
presented with an award for Best International Popstar by Karl
Lagerfeld, who said, "I admire you ... not just for your
art, but for your energy. [You are] coming back not only as a
phoenix but as a bird of paradise". The following night, Spears
performed the song at
Star Academy, with similar choreography and dance moves
but wearing a red strapless dress. On November 30, 2008, Spears
performed at
The X Factor. The performance was watched by over
thirteen million UK citizens, making it the most viewed episode
in the show’s history. On December 2, 2008, she performed the
song at
Good Morning Americaalong with a performance of
"Circus". On December 15, 2008, she performed at the Japanese
music show
Hey! Hey! Hey! Music Champ. The following day, she
performed at
NTV Best Artist 2008in a black and gold bra, hot pants
and a white top hat. She also sported a fake tattooed heart in
her cheek.
The song was a major part in The Circus Starring Britney
Spears, as the encore of the show. After a video interlude of
Spears's music videos set to "Break the Ice" ended, Spears
appeared wearing a police officer uniform designed by Dean and
Dan Caten, with black sunglasses, a hat with her trademark logo
and sequined handcuffs. Her female dancers were also dressed as
policewomen, while her male dancers were dressed as criminals.
During the performance, she danced and flirted with the male
dancers. At the end of the song, she returned to the main stage
while her dancers surrounded her and a shower of sparks fell
over them. She thanked the audience and bowed to each side of
the arena. She left the stage with an instrumental version of
"Circus" playing in the background. The performance was praised
for being a standout number in the show.
"Womanizer" has been covered by many artists from a variety
of music genres, as well as a great number of amateurs. Clark
Collis of
Entertainment Weeklyexplained that "the song has been
covered by other artists with an enthusiasm only matched in
recent times by musicians’ desire to remake Radiohead’s 'Creep'
in their own image". On December 8, 2008, New Zealand singer
Ladyhawke performed a cover at BBC Radio 1's Live Lounge. The
song was covered by American band The All-American Rejects on
the Yahoo! Music Pepsi Smash show in December 2008. It was
performed in an acoustic version, in which the band members
played percussions with beer bottles. The cover also included
an excerpt from The Turtles's "Happy Together". British singer
Lily Allen also covered the song, because "simple really, I
love Britney and I love the song". Her cover was a stripped
down version, that according to Nick Levine of Digital Spy,
"might provoke those who reckon it doesn't have much of a
chorus to revise their opinion". Allen also performed the song
as the encore during her 2009 tour. French singer Sliimy cover
was deemed as an "indie makeover". He would later be the
opening act of the second Paris date at The Circus Starring
Britney Spears. On January 13, 2009, English singer Ana Silvera
covered the song during one of her London concerts. On April 6,
2009, Scottish band Franz Ferdinand also covered the song at
Radio 1's Live Lounge. Lead singer Alex Kapranos claimed "It's
been the best song out in the last few months". It was also
covered regularly by them during their 2009 American spring
tour. The song was performed live by UK girl group Girls Aloud
during their Out of Control Tour, starting April 24, 2009.
Their version was released on their 2009 live album
Out of Control: Live from the O2. "Womanizer" was also
covered by Fall Out Boy, among others.