"Right Round" is a dance-pop song performed by American
rapper Flo Rida from
R.O.O.T.S., his second studio album. It was released as
the lead single from the album on February 10, 2009 by Poe Boy
Entertainment and Atlantic Records. The song lyrically speaks
of developing a crush on a woman at a strip club, while
musically incorporating a sample of the 1984 Dead or Alive song
"You Spin Me Round (Like a Record)" in its hook. Pop singer
Kesha contributed uncredited guest vocals to the song.
The song received mostly negative reviews from critics, who
claimed it was cheesy and misogynistic. However, it was a
commercial success, reaching the top ten of the charts in
nineteen countries worldwide. In the United States, it became
Flo Rida's second number-one single and broke the record for
first-week sales when it was released to digital retailers. The
single's accompanying music video was directed by Malcolm Jones
and nominated for an MTV Video Music Award.
"Right Round" was written by Flo Rida, Dr. Luke, Allan
Grigg, Justin Franks, Philip Lawrence, Bruno Mars, Aaron
Bay-Schuck, Pete Burns, Steve Coy, Mike Percy and Tim Lever. It
was produced by Luke and Koool Kojak and features uncredited
guest vocals from American pop singer Kesha. According to Flo
Rida, the song is about "a young lady, she might be in the
strip club and she's got my head spinning round, [...] Or any
young lady that I might see walking past me that's getting my
attention. She got it going on! I'm going crazy over her."
The song contains a sample of Dead or Alive's 1984 single
"You Spin Me Round (Like a Record)". Flo Rida explained that he
listened to that and similar records growing up as a result of
the varying music genres his seven sisters listened to.
However, Mike Caren, his A&R, was the one who brought the
sample to his attention. As
R.O.O.T.S.was Flo Rida's second studio album, he wanted
to show listeners musical growth by "broaden[ing] my horizons,"
which was why he decided to record the song. After Luke
produced the sample, the song was recorded. It was recorded
primarily at Conway Studios in Hollywood, California, with
additional recording at Atlantic Studios, also located in
Hollywood.
Musically, "Right Round" uses the recurring pop rap themes
of Flo Rida's music; specifically, similarities were noted
between the song and "Low" (2007), with Allmusic reviewer David
Jeffries calling "Right Round" its "heir apparent". The song is
"swaggering" and "bass-heavy", according to Leah Greenblatt of
Entertainment Weekly. The lyrics discuss being in a
strip club with friends and tossing money at a woman performing
a striptease. Additionally, the chorus line "You spin my head
right round, right round / When you go down, when you go down,
down" can be interpreted as a reference to fellatio. The song's
sexual themes have been compared to those of "If U Seek Amy"
(2009) by Britney Spears.
Reviews for "Right Round" were mostly negative. A reviewer
for
The New York Timescalled the song "[b]ionic and empty".
In a review of
R.O.O.T.S., Ken Capobianco of
The Boston Globestated, "His music is pure ear candy
that must make Britney [Spears] envious, yet he wants to come
off as a thug." He continued that it is unlikely that "Right
Round" would be heard on Brooklyn's streets 15 years prior to
its release, calling it "as hard as Jell-O." Alex Fletcher of
Digital Spy stated in his review of the song, "It's pretty
difficult to ruin a pop classic, but Flo Rida gives it a pretty
good stab here." He added that "Right Round" is "[f]illed with
more misogyny than a 1970s working mens' club", and called it
"an unpleasant affair that's only saved from the trashcan by
its sample." Fletcher concluded, "The fuzzy synths, electro
beats and infectious chorus hook sung by Ke$ha are almost
enough to fool the casual listener into enjoying themselves.
But sadly it's never too long before Flo Rida turns up again to
spoil things." Simon Vozick-Levinson of
Entertainment Weeklycalled the song "a horrendous rap
remake of Dead or Alive's 'You Spin Me Round (Like a Record).'"
Noting that the song was, at the time, the number-one single on
the Hot 100, he added, "What does all this say about us as a
society? Mainly that we really, really enjoy cheesetastic '80s
hair-pop hits in whatever form we can get 'em, I guess."
There were some positive reviews, however. One such review
came from Fraser McAlpine of BBC, who opened, "It's one of the
fundamental laws of pop, anything which tips a nod to 'You Spin
Me Round (Like A Record)' by Dead Or Alive is going to be worth
a listen." He continued, "Even though this is just a song
written from the perspective of a randy man watching a
pole-dancer and bragging about how much money he has [...] in a
manner which would make Akon blush, there's just something kind
of cute about the whole thing." McAlpine attributed this to the
song's "Tigger-beat", explaining, "How can anything too sordid
be going on when everyone is bouncing around like they're on
spacehoppers?" Bill Lamb of About.com commented, "You will hear
echoes of another pop classic, but the new song stands on its
own feet." However, he noted that while pop music fans would
appreciate it, hip hop listeners would likely dismiss it, and
he added that "[i]t's not groundbreaking by any means".
In the United States, "Right Round" debuted at number
seventy-four on the
BillboardHot 100 based solely on airplay. The next week,
it rose sixteen positions to chart at number fifty-eight. In
its third chart week, issue dated February 19, 2009, it jumped
fifty-seven positions to the top spot, becoming Flo Rida's
second number-one hit after 2007's "Low". That week, it also
debuted at the top of the Hot Digital Songs chart with sales of
636,000, breaking the record of first-week sales established
only the week before by Eminem, Dr. Dre and 50 Cent's "Crack a
Bottle" (418,000). It remained atop the Hot 100 for six
consecutive weeks. "Right Round" also topped the Pop 100 in the
United States, and peaked at the third position on the Hot Rap
Tracks chart, and appeared on the Hot 100's year-end and
decade-end charts at positions six and eighty, respectively. By
March 12, 2009, the song was certified gold and platinum by the
Recording Industry Association of America, and by March 31,
achieved double-platinum status. To date, it has been certified
triple-platinum by the RIAA. "Right Round" made its Canadian
debut at the seventy-fifth position, moved to the forty-seventh
position in its second week, and peaked at the top of the
charts—where it spent nine non-consecutive weeks—its third
week. At the end of 2009, it was ranked the number-three song
on the Canadian Hot 100.
The song debuted at the top of the Australian ARIA Singles
Chart and maintained its position for seven non-consecutive
weeks. It has been certified twice-platinum by the Australian
Recording Industry Association. It was the number-five song of
the year and appeared on the decade-end chart at number
eighteen. In New Zealand, "Right Round" debuted at number nine
and moved to number five in its second week. It remained in the
top five for four weeks before reaching a peak of number two,
where it remained for four consecutive weeks. The Recording
Industry Association of New Zealand has certified the song
platinum, and it was ranked as the seventh most popular song of
2009.
"Right Round" also performed well in Europe, peaking at the
second position on the European Hot 100 Singles chart and at
number sixteen on the chart's year-end list. It debuted on the
UK Singles Chart at number one, then dropped to number two in
its second charting week. It remained in the top ten for six
weeks. In Ireland, it debuted at number four and remained in
the top five for four weeks. In its fifth week, it topped the
chart and remained at the top position for three consecutive
weeks. Elsewhere in Europe, the song reached the top ten in
Austria (where it was certified gold by the International
Federation of the Phonographic Industry), Belgium (number one
in Wallonia, number two in Flanders), Denmark, the Netherlands,
Finland, France, Norway, Spain, Sweden, Switzerland and
Germany.
The song's accompanying music video was shot in Miami,
Florida and directed by Malcolm Jones. Kesha was asked to
appear in the video, but declined; in an interview with
Esquiremagazine, she said, "They [Flo Rida's team]
wanted me in the video, and I said, 'Nah, I want to make my own
name for myself.'" The video begins with Flo Rida standing on a
revolving circular platform, while his name appears in gold on
a screen behind him. A young woman then joins him on the
platform, with shots alternating between the two together and
each individually. During the first verse, the screen behind
him alternates between images of a rotating globe and locations
such as Tokyo, Paris and New York City. Shortly after, the
silhouettes of three women appear behind Flo Rida while the
clip is intercut with shots of a rotating disco ball and
several women on a circular bed. Several women are then seen
dancing on or around cars while Flo Rida stands in front of
them. A waitress comes in to serve them an unidentified
beverage. As the video ends, Flo Rida is seen once again on the
circular platform while the screen behind him shows a red
background with a gold Poe Boy Entertainment sticker. The video
was nominated for Best Hip-Hop Video at the 2009 MTV Video
Music Awards, but lost to Eminem's "We Made You" (2009).