"Down" is a song by British artist Jay Sean. The song was
released in North America as his debut single from his debut
album there,
All or Nothing. In other markets, including the UK, the
song serves as Jay Sean's lead single from what will be his
third studio album there. The single features American rapper
and label mate Lil Wayne and is produced by J-Remy and Bobby
Bass. "Down" is the seventh-best selling single of 2009, having
sold more than three million digital copies in the United
States alone, and has been certified Platinum in several
countries. The song has sold six million copies worldwide, and
also received a large airplay of two billion listener
impressions on radio worldwide.
The track was released to US radio on May 31, 2009 and on
iTunes on June 30, 2009. "Down" hit #1 on the Billboard Hot 100
chart in the issue dated October 17, 2009, knocking The Black
Eyed Peas off the top of the chart after their 26 week reign at
#1. This made Jay Sean the first British act to score a
Billboard Hot 100 number-one single since Coldplay's "Viva la
Vida" in 2008, and the fourth British act overall this decade.
The song has also made him "the first UK Urban act ever to top
Billboard's Hot 100", the ninth (second British) male solo
performer to top the US charts with his debut single in the US,
and the first British act to have reached #1 in the US and not
in the UK with a song since Seal's "Kiss From A Rose" in 1995.
It is also the best-selling single by a British/European male
artist in North America since Elton John's "Candle in the Wind"
in 1997, the first single by a solo artist of Asian origin to
top the US charts, and the first by an British Asian artist in
general since Freddie Mercury in 1980.
On October 15, 2008, at the MOBO Awards, Jay Sean announced
that he had signed with the American hip hop record label Cash
Money Records. He explained, “It’s always been a dream for me
to sign to an American label. And it’s great to be accepted by
the best in the game.”
It was rumoured that his first single in the US would be a
remix of the single, "Tonight" featuring Lil Wayne. In fact, a
remix had not been produced but the song "Down" which was
originally recorded in December 2008. The song was written by
Jay Sean with Jared Cotter, J Perkins and producers J-Remy and
Bobby Bass. The track was originally for
My Own Way: Deluxe Editionwithout Lil Wayne, alongside
"War". The CEO of Cash Money Ronald "Slim" Williams liked the
track, played it to Wayne and wanted Wayne to be on the track;
Wayne loved it and added a new verse on the track.
Sean told MTV News that he recorded this song in 90 minutes,
after which he received a call from Ronald "Slim" Williams. He
recalled: "Slim called me up and was like, 'Yo, man, there's
something wrong on the second verse that just doesn't sound
right.' I was like, 'Really? What?' He played the song. All of
a sudden I heard Wayne's Auto-Tune stuff, and I'm like, 'OK.
What's going on? Right! That's Lil Wayne on my song right now!'
That day was brilliant."
"The news was on, everything was depressing and we were like
'look at this man — everything's so down in the dumps. Why
don't we write a song to take everyone's mind away from being
down?'" explains Sean about how the track came about during a
late night recording session in Miami's Hit Factory studio.
According to Sean, "Wayne heard it, fell in love and dropped a
verse on it," which resulted in the up-tempo summer record
peppered with Wayne's gritty pipes.
Of the song, Jay Sean said, "I'm a very positive, optimistic
person and thought let me write a song about the idea that if
you've got someone special in your life then nothing else
really matters, how you need to appreciate the little things.
The title is a play on the word 'down.' That's why Lil Wayne
says, 'Are you down like the economy.' It's a fun, very easy
track something to pump in your car". Lil Wayne said,
"Everybody is used to what Cash Money is, and that’s why he has
a new sound. It’s for the ladies. We’re used to getting in your
face... and now we are getting more mature here".
The BBC reports that Jay Sean is "The Most Successful Male
U.K. Urban artist in U.S chart history". "I want to do my best
to represent the UK in America and let people really understand
that it doesn't matter if we're from a little place called
Hounslow. As long as you work hard and strive to do you best
and make good music, and of course with a bit of luck, it is
possible," Jay told the BBC. The success of "Down" has also led
to Sean being considered the most successful European urban
artist in North America.
When the track topped the Billboard Hot 100, Jay Sean was on
stage with labelmate Lil Wayne, on the first night of the US
rapper's London concert tour. Before he returned to the US, Jay
Sean was asked, "How does it feel to have the top song of the
week?", and replied, "This is insane. It's just incredible to
have reached #1 with my first release in America. It's
difficult for me to put into words. My head is spinning. I've
been grinding hard for the last seven years releasing records
independently and now to have the biggest record in the USA
this week. It's just a dream come true." The second time the
song hit #1, he was performing at
"The Justin Timberlake and Friends Concert Benefiting
Shriners Hospitals For Children"on October 17, 2009 with
Justin Timberlake.
The music video for "Down" was produced alongside the video
for "Written On Her". The "Down" video was first shot in London
on April 24, 2009, with Cash Money crew without Lil Wayne. The
video was shot over two days. The Buckinghamshire mansion
featured is Hedsor House, an enormous private mansion and park
where Mark Ronson hosted his 33rd birthday and where scenes for
the feature film
The Golden Compasswere filmed. The video was completed
in Miami, with Jay Sean heading to the US to finish the video
with Lil Wayne on May 20, 2009. The video features Hispanic
American model Korrina Rico as the lead lady, dancers, bright
blue lights and bottles. The video was produced by Shurwin
Beckford and directed by Richard Pengelley for Jayded
Entertainment/Guerilla Hype/Hey Buddy and edited by Jamie Mac
and Adam Wood. During the rap break, Lil Wayne is seen wearing
a red t-shirt with the word 'COMMUNIST' in white capitalized
letters. The prelude of his previous single "Ride It" can be
heard in the music video as the introduction to this song.
On July 23, 2009, the video premiered on Jay Sean's YouTube
page; it was the #1 most viewed music video on YouTube for its
first two weeks and had over 5 million views as of December 24,
2009. During the week of August 10, 2009, the music video was
featured as iTunes' Free Music Video of the Week. The video was
added to MTV's rotation on August 5, 2009 include MTV Hits and
MTV America. The video was also added to the Universal Music
Group's channel where the video had more than 20 million views
as of November 23, 2009. The video was added to the Island
Records channel where his UK fans can see the video, which had
around 5 million views as of December 20, 2009. The video was
also added to the Jay Sean Vevo channel, where it has more than
46 million views as of March 15, 2010.
Ginger Clements from
Billboardgave the song a positive review, stating that
Jay Sean's "melodic vocals [...] resonate with impressive tonal
clarity".
Billboardgave the song a score of 91/100. Alex MacGregor
of UK Mix gave the song 4 out of 5 stars, stating that it "is
actually a creditable offering of world beating R&B pop
that reminds the listener of some of the better moments in
Usher's back catalogue."
"Down" has been included in various compilation albums,
including
Now That's What I Call Music! 32(US), which debuted at
#5 on the 200. It has also been included in
Now That's What I Call Music! 74(UK),
Clubland 16and the Australian compilation
So Fresh: The Hits of Summer 2010 & The Best Of
2009. The song has also been featured in the "Canon"
episode of
Melrose Place.
According to data released by Google, "Down" is one of the
top five most searched-for songs of 2009 on the internet.
"Down" has been used and covered in numerous user videos on
YouTube, including a breast cancer awareness video by the
Providence St. Vincent Medical Center. A cover version of the
song was also performed on Episode 2 of
The Sing-Offby the a capella group Nota. After Nota went
on to win the contest during the finale, Sean himself made an
appearance, performing "Down" with the group in the show's
ending. DJ Bikram Keith and DJ Vix made a "Desi Remix" to
"Down". The single was also include on DJ Earworm's mash-up of
all the Top 25 Billboard hits of the year. The title "Urban
Desi Boy of 2009" was given to Jay Sean by DesiHits. On Grammy
Awards 2010 where Jay Sean was, told Taylor Swift that "Down"
was her favorite song of 2009.
In early December 2009, the song appeared at #20 on the
Year-End Hot 100 singles of 2009 and at #14 on the
BillboardYear-End Pop Songs of 2009. Later in the month,
it appeared at #4 on Z100's Top 100 Songs of 2009. It also
appeared on VH1's Top 40 Music Videos of 2009 List at #20.
Having sold more than three million digital copies in the
United States alone, "Down" is the seventh-best selling single
of 2009, in a year noted for having the highest record sales of
all time. To date, it has sold six million copies
worldwide.
After the track leaked on web 21 May 2009 did Jay Sean
perform the "Without Rap" version of the track for the first
time live in Chicago. He has also performed the track on Macy's
Thanksgiving Day Parade, in Toronto, on Jimmy Kimmel Live, on
Madison Square Garden, alongside "Do You Remember", on The
Wendy Williams Show, on BBC 1Xtra Live 2009, a "Acoustic
version" for Billboard.com and Yahoo! Music, and the "Candle
Light Remix" for BBC Radio 1.
"Down" debuted at #72 on the Billboard Hot 100 for the chart
week of August 6, 2009, and stayed at #2 for three weeks. After
fourteen weeks on the chart, the song reached number one for
the chart week ending October 17, 2009, making Jay Sean the
first Indian-origin (and Asian-origin in general) solo artist
to achieve a #1 single in the US. "Down" ended the Black Eyed
Peas' 26-week reign at the #1 spot on the Hot 100. Furthermore,
"Down" had managed to top one of the most competitive weeks in
the US charts this decade, with the top five titles (Sean's
"Down", Miley Cyrus' "Party in the U.S.A.", Jay-Z's "Run This
Town", Jason DeRulo's "Whatcha Say", and Black Eyed Peas' "I
Gotta Feeling") being "separated by the tightest point margin
in more than six years." After spending a week at the top spot,
"Down" was succeeded by Britney Spears' "3", but the following
week, it reached #1 again. On the
American Top 40, "Down" debuted at #27 on August 22,
2009, and reached #1 on October 24, 2009, his first AT40 entry
to peak at the top. On the Canadian Hot 100, it debuted at #40
for the week of August 17, 2009, and peaked at #3 in the week
of October 15, 2009. The song also peaked at #1 on Pop Songs,
#1 on Radio Songs, #1 on Rhythmic Top 40, #2 on Digital Songs,
#3 on Ringtones, and, one week before it was charted on the Hot
100, debuted-peaked at #4 on Heatseekers Songs.
On the
Recording Industry Association of New Zealandsingles
chart, "Down" debuted at #18, and after six weeks the song
peaked at #2 (where it spent four weeks) for the week of
November 5, 2009. On
Sverigetopplistan, "Down" debuted at #52 and, in its
second week, peaked at #29 beginning November 5, 2009, where it
spent ten weeks at that position. In Switzerland, for the week
of October 8, 2009, the song debuted on the Swiss Music Charts
at #65 and peaked at #57 five weeks later. The single debuted
at #9 on October 22, 2009 on the Norwegian Singles Chart, and
after two weeks the song peaked at #5. In the UK, although
"Down" charted highly, it did not reach the same level of
success as it did in the US market. "Down" entered and peaked
at #3 on the UK Singles Chart and spent one week at #1 on the
UK R&B Chart. It is his highest charting single in the UK
since "Stolen" charted at #4 in 2004.
On Austrian Singles Chart debuted the song at #70, for the
week beginning of November 5, 2009, and peaked at #52. On the
Australian ARIA Charts, the song debuted at #9 that same week
and peaked at #2 three weeks later. On the Belgian Singles
Chart, the song peaked at #2. The song debuted at #9 on the
European Hot 100 and at #94 on the Japan Hot 100 during the
week dated November 9, 2009. It has so far peaked at #79 on the
Japan Hot 100 on the week dated March 6, 2010. The song debuted
on the French SNEP chart at #19 on February 27, 2010.
Jay Sean knocked the Black Eyed Peas out of the top spot on
the U.S. Hot 100 for the week ending October 7, 2009. That
makes him the first Indian-origin solo artist to top the U.S.
charts with a debut single. His first single (American-debut
single) with Cash Money Records and Universal Music Group
became his first #1 on U.S. Billboard Hot 100 and first single
to sell more than two million copies in America, and the second
for featured artist Lil Wayne who first led for five weeks last
year with "Lollipop" at #1 on Billboard Hot 100.
"Down" entered the UK Singles Chart on 1 November 2009 at
#3, and #1 on the R&B Chart becoming Sean's highest
charting positions on both charts.
The song has sold 6,000,000 copies worldwide.
"
Down
" ·
"Do You
Remember" ·
"War"