"Vogue" is a song by American singer-songwriter Madonna from
her soundtrack album
I'm Breathless (Music from and Inspired by the film Dick
Tracy)and was released on March 20, 1990, by Sire Records.
It also appears in a slightly remixed and extended form on the
1990 greatest hits compilation
The Immaculate Collectionand Madonna's third greatest
hits album,
Celebration. "Vogue" has become one of Madonna's biggest
worldwide hits by topping the charts in over 30 countries,
including Australia, Canada, United Kingdom and United
States.
In late 1989, after the album
Like a Prayerhad spawned three U.S. hits - the title
track, "Express Yourself" and "Cherish" - and a top-five
European single in "Dear Jessie" - its fourth US single, "Oh
Father", stalled at number twenty in the charts. Perhaps to
ensure that the last single release of "Keep It Together" would
fare better on the charts, Madonna and producer Shep Pettibone
decided to compose a new song to be placed on the flipside of
"Keep It Together" and quickly produced "Vogue". The song and
video were inspired by the dance of the same name, performed in
New York clubs on the underground gay scene, in which dancers
used a series of complex hand gestures, body poses and
movements to imitate their favourite Hollywood stars (see the
list of the names of the Hollywood stars below), as well as the
cover models from the magazine
Vogue.
After presenting the song to Warner Bros. executives, all
parties involved decided that the song was too good to be
wasted on a B-side and that it should be released as a single.
Although the song itself had nothing to do with Madonna's
then-upcoming movie
Dick Tracy, it was included on the album
I'm Breathless, which contained songs from and inspired
by the film.
Bill Lamb from About.com commented that the song is
"[p]ossibly the most perfect dance song Madonna, the most
successful dance artist of all time, has ever recorded." He
named "Vogue" the second "Top 10 Pop Songs of 1990" and the
seventeenth "Top 100 Pop Songs of the 1990s." In 2003, Madonna
fans were asked to vote for their Top 20 Madonna singles of
all-time by
Q-Magazine. "Vogue" was allocated the #14 spot.
The song is featured in
The Devil Wears Pradaduring a scene with Anne
Hathaway.
Aided by both a single version and an extended remix, as
well as a black-and-white video directed by David Fincher, the
song shot to number one in numerous countries. In the UK, the
song knocked Snap!'s "The Power" off the number one slot and
stayed there for four weeks, continuing a trend of club/pop
crossovers going to number one. It was helped in the UK by
mutli-formatting. As well as the 7, 12, CD and cassette
singles, the label released four limited editions: 12 with Face
of the 80s poster, 12 with 'X-rated poster and an extra remix
on the b-side, 7 picture disc and 12 picture disc. In the US,
the single reached multi-platinum status. In Australia, it was
released as a double A-side to "Keep It Together", and it went
to the top spot.
In the U.S., massive airplay and sales demand in response to
the popular music video (discussed below) in April 1990 made
way for "Vogue"'s number 39 debut in the week of April 14. The
song made it to number one on the Hot 100 in its sixth week on
the chart, displacing Sinéad O'Connor's four-week run in the
top spot with "Nothing Compares 2 U". The song also reached
number one on the Hot Dance Club Play chart, remaining there
for two weeks. It also became Madonna's first multi-platinum
single in the United States.
Worldwide, "Vogue" was the biggest hit in Madonna's career
at that time, hitting number one in over 30 countries. It was
later surpassed by Madonna's
Guinness World Recordsholding single, "Hung Up", which
topped the charts of over 45 countries worldwide in 2005.
The success of "Vogue" boosted the sales of the
I'm Breathlessalbum, and combined with Madonna's
Blond Ambition Tour, generated massive publicity for the
Dick Tracymovie.
The video was directed by David Fincher and shot at The
Burbank Studios in Burbank, California on February 9–10, 1990.
In 1993,
Rolling Stone magazinelisted the video as the
twenty-eighth best music video of all-time. It was also ranked
at number five on "The Top 100 Videos That Broke The Rules",
issued by MTV on the channel's 25th anniversary in August 2006.
It was the third time Fincher and Madonna collaborated on a
video (the first being 1989's "Express Yourself" and the second
being 1989's "Oh Father").
Filmed in black-and-white, the video recalls the look of
1930s Hollywood films with the use of artwork by the Art Deco
artist Tamara de Lempicka and an Art Deco set design. Many of
the scenes are recreations of photographs taken by noted
photographer Horst P. Horst, including his famous "Mainbocher
Corset". Some of the close-up poses recreate noted portraits of
such stars as Marilyn Monroe, Veronica Lake and Marlene
Dietrich. (Additionally, several stars of this era were
name-checked in the song's lyrics.)
There was some controversy surrounding the video due to a
scene in which Madonna's breasts (though not her nipples) could
be seen through her sheer blouse, as seen in the above picture.
MTV wanted to remove this scene, but Madonna refused, and the
video aired with the shot intact. The video was edited in
Australia for daytime screenings, with the sheer blouse images
replaced with slow motion shots of other parts of the
video.
The video features the dancers and back-up vocalists for
Madonna's then-upcoming Blond Ambition Tour. The choreography
was set by "Punk Ballerina" Karole Armitage. The video
world-premiered on MTV on March 29, 1990.
There are two versions of the video, the regularly aired
television music video, and an extended version over three
minutes longer.
"Vogue" music video received a total of nine MTV Video Music
Awards nominations, becoming her most-nominated video at the
award show. It won Best Direction, Best Editing, and Best
Cinematography.
A performance of the song was included on the Blond Ambition
Tour. Then a live performance of "Vogue" at the 1990 MTV Video
Music Awards also proved popular and was released as a music
video on
The Immaculate Collectioncompilation. It featured
Madonna and her dancers dressed in an 18th-century French
theme, with Madonna bearing great resemblance to Marie
Antoinette. During the performance, Madonna and her dancers
flashed their undergarments during their routine, and at one
point Madonna pushed the faces of two male dancers into her
breasts, and one of her dancers also fondled her breasts.
In 1993, Madonna performed "Vogue" on her tour The Girlie
Show. During the song, she wore a large beaded headdress
inspired by The King And Iand the music was re-arranged with
Middle-Eastern sounds. In 2004, Madonna opened her Re-Invention
Tour with "Vogue". The version is included on the track
setlists of
I'm Going to Tell You a Secret.
In 2008-2009, Madonna once again performed "Vogue" on the
Sticky and Sweet Tour. The song was layered over the backing
horns of "4 Minutes", merging two of her popular hits. It also
featured samples from Timbaland's "Give It to Me" and U2's
"Discothèque".
The lyrics of the song's rap reference the names of several
20s, 30s, 40s and 50s stars, in this order (order sung in the
song):
Nine of the stars were still alive at the time the single
was released: Garbo (who died less than a month after the
single was released), Dietrich, DiMaggio, Brando, Gene Kelly,
Rogers, Bacall, Hepburn, and Turner. Ten years after it was
released, the only ones still alive were Bacall, Brando, and
Hepburn. As of 2010, Bacall is the only one still alive.
With the release of the song, Madonna brought the
underground "vogueing" culture into the mainstream, although
Malcolm Mclaren had a number one on the Billboard Dance Chart
with Deep in Vogue the previous year. Before Madonna
popularized the dance, Vogue was only performed in bars and
disco of New York City on the underground gay scene.
US CD Single
US 12" Single
7" Single (Worldwide)
UK / EU CD Single
UK / EU 12" Single
US Cassette Single
UK / EU Cassette Single
JP 3" CD Single